Who We Are

About Towards Zero East Africa

Towards Zero East Africa is a non-profit organisation with a vision of no road deaths and serious injuries – a future where every journey is a safe one. We develop strategies and action plans to work with regional governments, media, partners, individuals and the general public to ensure that no one is seriously injured on our roads.

Towards Zero is not a target to be achieved by a certain date. It is aspirational. This vision will continue beyond any timeline and highlights the desire for the best road safety outcomes for all East African countries jurisdictions.

The Towards Zero initiative was formulated in the context of the UN Sustainable Development Goals: target 3.6, (to halve the number of road injuries and deaths by 2020); and target 11.2, (to provide access to safe, affordable, accessible and sustainable transport systems for all by 2030). In addition, the initiative is informed by the General Assembly resolution A/RES/70/260, 2016, which encourages member States to take stronger measures to achieve the road safety related targets of the UN Sustainable Development Goals.

The Towards Zero Uganda Strategic Plan 2019-2022 lists a number of priority actions that will see Uganda move closer to realising the short-term target and long-term vision of the Towards Zero. This is the first of other Action Plans that will support the Strategy over the next 10 years.

The Strategy and Action Plan targets our highest risk areas and deliberately focuses on those initiatives that will gain the greatest reductions in serious injuries and deaths. Towards Zero East African will also work with the Government to undertake a broader range of road safety initiatives for vulnerable road users such as motor-cyclists, cyclists, people with disabilities and pedestrians.

Importantly, during the life of the Strategy our initiatives will be revised and improved to address emerging issues. Education and enforcement will remain at the core of our Strategy.

The Road Safety Issues

The road safety issues form the weekly themes that run on social media and any other selected communication channels.

The road safety issues include;

  1. Speeding
  2. Alcohol
  3. Drugs
  4. Fatigued driving
  5. Seatbelts
  6. Distracted driving
  7. Intersections and roundabouts
  8. Road signs and markings
  9. Pedestrians and workers
  10. Road Safety and People with Disabilities
  11. Commercial vehicles
  12. Wildlife and other animals on the road
  13. Off – highway vehicles
  14. Driver attitude and aggression
  15. Safety gear

Towards Zero East Africa works with the relevant stakeholderss to develop practical communication and road safety awareness communication to help reduce deaths and serious injuries on roads.

We develop products that include helpful publications and guides to improve road user education and behaviour.

The Towards Zero Strategy focuses on our road safety efforts over the next decade with key directions that will help us to reach our short-term target and move closer to our long-term goal of zero. We will review progress towards our target at the end of each Action Plan and use the results to inform our future actions.

Our Vision

Our vision is to be one of the leading promoters of road safety locally and regionally, through stakeholder collaborations to drive change of attitude and behaviours of all road users and save lives.

Our vision is crystal clear — people’s life and health should never be the price we pay for using our roads.

Achieving this vision will only happen if everyone accepts responsibility for road safety on our roads. We know that our vision will not be easy to achieve and it will not happen overnight. We must continue to take incremental steps, look for innovative solutions, address our road fatality problem areas and build upon our road safety achievements in order to realise our vision.

That’s why we’re taking a bold new approach to road safety — one that will see an unprecedented investment in building a safer roads system. An approach that will change the way we think about road safety. We are going to eliminate serious road trauma in all the East African countries starting with Uganda which has the highest fatality rate in the region.

Our Mission

To save lives and reduce injuries through a data driven strategic approach that uses enforcement, education, vehicle testing, and emergency response strategies.

We want to ensure people are not hurt on our roads and help those who are to get their lives back on track and live a life of dignity.

 

Our Target

To work towards our long-term vision, the key target for the Towards Zero Strategy is to reduce the number of annual serious injuries and deaths on Ugandan roads. This is deliberately ambitious and we will need to embrace our vision, be guided by the Towards Zero Strategy and implement our Action Plans to accomplish this level of safety improvement.

The Towards Zero Strategy will focus on our road safety efforts over the next decade with key directions that will help us to reach our short-term target and move closer to our long-term goal of zero. We will review progress towards our target at the end of each Action Plan and use the results to inform our future actions.

Our Approach

The long-term goal for road safety in Uganda is to have a ‘Safe System’ where there are zero serious injuries or deaths on our roads. The Towards Zero Strategy will help us on our journey.

Towards Zero incorporates the Safe System, which aims to improve road safety through five cornerstones: Safer Road Use; Safer Roads and Roadsides; Safer Speeds; Safer Vehicles and Post-Crash Care.

If all cornerstones of the towards Zero strategy are fully implemented, we have the potential to save a considerable number of lives.

A Safe System is a more forgiving road system that reduces the price we pay for human error. In a Safe System, although crashes are inevitable, serious injury and death are not. Most crashes are the result of ordinary people making ordinary mistakes. Research shows that even if everyone obeyed all of the road rules all of the time fatalities would only be reduced by 50 percent.

The Safe System approach looks beyond the driver. It identifies and addresses all of the causes of road trauma because serious crashes are considered system failures. The Safe System approach places human frailty at the centre of system design. The human body can only withstand a certain amount of force before sustaining serious injury.

The road transport system needs to be designed to be forgiving so that forces in crashes do not exceed the limits of human tolerance. Under the Safe System approach, we must design the whole transport system to protect people from serious injury and death if they do crash. This means improving all parts of the system – including safer road users, safer roads and roadsides, safer vehicles and safer speeds – so that if one part of the system fails, the other parts will still protect people involved in a crash.

The key initiatives under the five Safe System cornerstones are:

Safer Road Usage – integrating behaviour change programmes with improved enforcement to make them more powerful and addressing impaired driving (alcohol, drugs, fatigue and distraction), compliant behaviour through education, restraint use, graduated licensing and speed choice.

Safer Roads and Roadsides – investing in Safe System infrastructure improvements that involve designing and maintaining roads to reduce the risk and severity of crashes.

Safer Speeds – enhancing speed enforcement and further reflecting on the appropriateness of Uganda’s speed limits and more appropriate to the safety features of individual roads.

Safer Vehicles – promoting the uptake of safer vehicles through vehicle testing and regulation of key safety features. These will protect occupants, lessen the likelihood of a crash and simplify the driving task.

Post-Crash Care – working on strengthening and expanding Emergency Medical Systems (EMS) throughout the regional countries.

In addition, the five cornerstones are anchored in a series of supporting initiatives (such as data collection, research, monitoring and reporting) that will help us to implement the countermeasures recommended by evidence.

We refer to these supporting initiatives as the Safe System Foundations.

Our Vision

Our vision is to be one of the leading promoters of road safety locally and regionally, through stakeholder collaborations to drive change of attitude and behaviours of all road users and save lives.

Our vision is crystal clear — people’s life and health should never be the price we pay for using our roads.

Achieving this vision will only happen if everyone accepts responsibility for road safety on our roads. We know that our vision will not be easy to achieve and it will not happen overnight. We must continue to take incremental steps, look for innovative solutions, address our road fatality problem areas and build upon our road safety achievements in order to realise our vision.

That’s why we’re taking a bold new approach to road safety — one that will see an unprecedented investment in building a safer roads system. An approach that will change the way we think about road safety. We are going to eliminate serious road trauma in all the East African countries starting with Uganda which has the highest fatality rate in the region.

Our Mission

To save lives and reduce injuries through a data driven strategic approach that uses enforcement, education, vehicle testing, and emergency response strategies.

We want to ensure people are not hurt on our roads and help those who are to get their lives back on track and live a life of dignity.

 

Our target

To work towards our long-term vision, the key target for the Towards Zero Strategy is to reduce the number of annual serious injuries and deaths on Ugandan roads. This is deliberately ambitious and we will need to embrace our vision, be guided by the Towards Zero Strategy and implement our Action Plans to accomplish this level of safety improvement.

The Towards Zero Strategy will focus on our road safety efforts over the next decade with key directions that will help us to reach our short-term target and move closer to our long-term goal of zero. We will review progress towards our target at the end of each Action Plan and use the results to inform our future actions.

Our approach

The long-term goal for road safety in Uganda is to have a ‘Safe System’ where there are zero serious injuries or deaths on our roads. The Towards Zero Strategy will help us on our journey.

Towards Zero incorporates the Safe System, which aims to improve road safety through five cornerstones: Safer Road Use; Safer Roads and Roadsides; Safer Speeds; Safer Vehicles and Post-Crash Care.

If all cornerstones of the towards Zero strategy are fully implemented, we have the potential to save a considerable number of lives.

A Safe System is a more forgiving road system that reduces the price we pay for human error. In a Safe System, although crashes are inevitable, serious injury and death are not. Most crashes are the result of ordinary people making ordinary mistakes. Research shows that even if everyone obeyed all of the road rules all of the time fatalities would only be reduced by 50 percent.

The Safe System approach looks beyond the driver. It identifies and addresses all of the causes of road trauma because serious crashes are considered system failures. The Safe System approach places human frailty at the centre of system design. The human body can only withstand a certain amount of force before sustaining serious injury.

The road transport system needs to be designed to be forgiving so that forces in crashes do not exceed the limits of human tolerance. Under the Safe System approach, we must design the whole transport system to protect people from serious injury and death if they do crash. This means improving all parts of the system – including safer road users, safer roads and roadsides, safer vehicles and safer speeds – so that if one part of the system fails, the other parts will still protect people involved in a crash.

The key initiatives under the five Safe System cornerstones are:

Safer Road Usage – integrating behaviour change programmes with improved enforcement to make them more powerful and addressing impaired driving (alcohol, drugs, fatigue and distraction), compliant behaviour through education, restraint use, graduated licensing and speed choice.

Safer Roads and Roadsides – investing in Safe System infrastructure improvements that involve designing and maintaining roads to reduce the risk and severity of crashes.

Safer Speeds – enhancing speed enforcement and further reflecting on the appropriateness of Uganda’s speed limits and more appropriate to the safety features of individual roads.

Safer Vehicles – promoting the uptake of safer vehicles through vehicle testing and regulation of key safety features. These will protect occupants, lessen the likelihood of a crash and simplify the driving task.

Post-Crash Care – working on strengthening and expanding Emergency Medical Systems (EMS) throughout the regional countries.

In addition, the five cornerstones are anchored in a series of supporting initiatives (such as data collection, research, monitoring and reporting) that will help us to implement the countermeasures recommended by evidence.

We refer to these supporting initiatives as the Safe System Foundations.

Call or Whatsapp Us

+256 751 0000 40, +256 752 2826 62

Address

No.8, Engineers Close, Mutungo Hill,
Kampala, Uganda

Mon-Sat

8 am – 8 pm

Drop us an email

safe@towardszeroeastafrica.org